About me

I work at the intersection of creative production and emerging technology – combining traditional craft with hands-on AI production to realise new ideas and create scale. With over 20 years spanning motion design, integrated campaigns, and generative AI, I’m a true hybrid: able to lead teams and shape strategy while staying close to the work.

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Generalist is the new
Specialist.

Generalist used to be a polite word for unfocused. Not anymore. As AI compresses the distance between disciplines, the most valuable people in any production team are the ones who can hold the whole picture – who understand the craft, direct the technology, and design the workflow around both. That's been the philosophy of everything I've built.

STANDARD TOOLKIT

GenAI Production

weavy.ai • ComfyUI • Magnific • Beeble

Design and Imaging

Photoshop • Figma • Illustrator

Creative Coding

Claude Code • Vercel • RunPod

Motion and Post

After Effects • Resolve • Cinema4D

Video Editing

Premiere Pro

EXPERIENCE

Spanning 20 years

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ATime&Place

Head of Studio - AI Production

2024 - current
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Deloitte Digital

Director - Head of Integrated Production

2011 - 2024
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Deloitte Digital

Head of Integrated Production

2011 - 2024
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Trout Creative Thinking

Senior Motion Designer

2008 - 2011
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PodTV

Motion Designer

2004 - 2007